For example, social media wasn’t around then, but it is now and it is key. We are yet to be seen as viable for moving global brands in a big way.
Think about Gwen Stefani, for instance, as an American female pop artist with a reggae song.
That was followed by "Na Go Work", a duet with Tricia Mc Kay and a small local hit.
And, well, if you do anything else, don't attribute that to the show. In fact, I'm not really sure, but I think I kinda hear that there is a 'students-only' two-for-one special for tertiary students with ID at the show on Friday. Look here nuh, don't tell dem say mi tell yuh this, but even if it never really go so, if yuh call call the ticket line at 542-4160 and tell dem dat is Blakka spreading the rumour, dem will have to sell yuh di ticket! Another great thing to check out this week is the annual Kingston Book Festival (KBF) - a full week of events for readers, writers, publishers, distributors, buyers, sellers of all things 'bookish' - whether fiction, non-fiction, poetry or play writing.
Jamaicans are refreshingly direct; your big nose or bald head will be seen as fair game for comment, and while an open invitation to bed within the first five minutes of meeting someone can be disconcerting, you at least know where you stand.
At the same time, old-fashioned manners are maintained here; passing someone on a rural street without acknowledging them will be seen as rude, as will failing to greet a shop assistant with a “good morning/afternoon” before launching into your request.
In the 1960’s Chris Blackwell brought in special American musicians to play with The Wailers to help their music crossover.
I did the same thing in a modern way using samples – for example, Oh Carolina sampled Duane Eddy’s Peter Gunn and Mr Boombastic sampled Marvin Gaye’s Let’s Get It On.